Privacy Policy
Last Updated 29.08.25

This Privacy Policy describes how Broadbase (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from broadbaselimited.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on the Site, update the “Last updated” date, and take any additional steps required by applicable law.

How We Collect and Use Your Personal Information

We collect personal information to provide the Services. This information may come directly from you, through automated means, or from third-party providers who assist us in operating the Site. The specific uses include:

  • Processing payments and fulfilling orders
  • Managing accounts and customer service
  • Analysing website usage
  • Marketing and promotional communications
  • Detecting fraud and securing the platform
  • Complying with legal obligations

What Personal Information We Collect

Information You Provide Directly:

  • Name, contact number, email, shipping and billing address
  • Login and account information (username, password, security questions)
  • Purchase history, saved items, referrals, loyalty points, gift cards
  • Customer service communications

Information We Collect Automatically:

  • Usage data, including your IP address, browser, device info, and how you interact with our site
  • Cookie data, pixels, and analytics tags

Information from Third Parties:

  • Payment processors (e.g. card payment status via WooCommerce Payments)
  • Technical support, hosting, and analytics providers

We do not access or store full card details. All payments are securely processed via PCI-compliant gateways.

Cookies

We use cookies to:

  • Maintain session state (e.g., cart contents, login status)
  • Collect usage data for analytics
  • Improve user experience and functionality

More on WooCommerce cookies: WooCommerce Cookie Reference

You can disable cookies in your browser, but doing so may impair site functionality.

How We Share Personal Information

We may disclose your personal information:

  • To service providers (e.g., hosting, fulfilment, customer support, analytics)
  • To marketing partners to tailor promotions (where legally permitted)
  • If legally required (e.g., fraud prevention, enforcement)
  • In a business transfer (e.g., merger, acquisition)

We do not sell or share personal information for profiling or behavioural targeting without consent.

Third-Party Links

Our Site may link to other websites. These sites operate independently and are not governed by this policy. We are not responsible for their content or practices.

Children’s Data

We do not knowingly collect personal information from children. If you believe a child has provided us data, please contact us to have it deleted.

Security & Retention

We implement technical and organisational security measures but cannot guarantee absolute security. We retain data only as long as needed to:

  • Provide services
  • Comply with legal obligations
  • Resolve disputes or enforce contracts

Your Rights (UK & EEA Residents)

Depending on your location, you may have the right to:

  • Access, correct or delete your data
  • Request a copy of your data
  • Object to or restrict certain processing
  • Withdraw consent
  • Lodge a complaint with your local data protection authority

You can exercise these rights by contacting us directly at the address below. We may ask for proof of identity before acting on your request.

Marketing Communications

You can opt out of promotional emails by clicking the unsubscribe link in any marketing message. Transactional emails (e.g., order confirmations) will still be sent.

Contact

For questions or to exercise your rights, contact us at:

Broadbase Limited
📍 Regus – St George’s House, 6 St George’s Way, Leicester, LE1 1QZ
📧 adam@broadbase.store
📞 +44 7814 894975